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Thursday, April 12, 2012

Talk Fusion the Company Leading the Way in Video Communications featured in Forbes Magazine

Talk Fusion the Company Leading the Way in Video Communications featured in Forbes Magazine Talk Fusion the company leading the way in video communication and video marketing tools was recently featured in Forbes Magazine. Gene Marks author of the article in Forbes magazine did a thorough and balanced review of Talk Fusion. Gene a business owner, author and columnist gives great insights into the myriad of services that Talk Fusion offers. Just to be transparent I am over the moon about Talk Fusion which I like to think of as Video Marketing Made Simple.
Positive Review of Talk Fusion by business author Gene Marks I personally use and market the Talk Fusion services and I am duly impressed. However it is even more impressive when you obtain a positive review by an outside source, at the time of writing the article for Forbes Magazine Gene was not yet a Talk Fusion user but was researching the company and reviewing its suite of video communication and video marketing tools.
Even the camera shy Gene Marks Realizes He’ll Be Using Talk Fusion for His Business Gene admits he doesn’t like the idea of being in front of the camera but as the article evolves he is becoming ever more convinced he wants to start using the services for his business. What impressed Gene?
In 4 Years 90% of All the Content on the Web Will Be Video
Certainly his contact David at Kale Design and their use of Talk Fusion for a year now and how easy it is to use the Talk Fusion system, cut costs and get more done. The power of video is self evident and will be the majority of the content in a few years. Even Chris Anderson of the Ted Talks states that video will be 90% of the content on the web within 4 years. Realizing that even Youtube will surpass Google as the number one search engine in less than a year should be some indicator.

Gene Marks
Gene Marks, Contributor
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Tech 11/10/2010 @ 6:14AM |11,908 views Talk Really Can Be Cheap



Photo of a modern videoconferencing system
Image via Wikipedia
If you’ve got a face like mine, the last thing you’d want to be doing is appearing on video.  I am short.  And bald. Guys that look like I do should be hiding behind emails and letters.
But new technology is forcing business owners like me to rethink this.  Because video is becoming a significant part of our online experience.  And a growing number of small businesses are using video to better service their customers and bring in new work.   Like David Kale of Kale Design.
Blue Bell, PA based Kale Design creates “high end, high impact” graphics that their clients use in print, online and video. David is always looking for new ways for his clients, and his own firm, to stand out from the crowd and attract attention.  His latest love?  Technology.  And his latest love affair is with a service called Talk Fusion.
Talk Fusion is in the video communication business.  The company makes video conferencing, broadcasting and social networking products.  David has been using its flagship video email service since last December.  To this design and advertising expert, video email has a big “wow” factor.
Talk Fusion is simple.  When David wants to send a video message to someone, he records it either on his built-in computer Web cam or on a Flip camera.  Any video device is fine – the better the device, the better the video.  He then opens up the Talk Fusion portal, browses to the saved video file, and uploads it.
From that same portal David can then create his video email.  He can brand his own company’s graphics into the video.  He can choose from a number of pre-made templates provided by the service.  And he can include any text message that he wants.  Once completed David has the option of sending the email to an individual or thousands of individuals in one go, depending on the service he buys.  The videos are stored on Talk Fusion’s site and can be re-used.  The company also provides hundreds of pre-made videos too (i.e. “Thanks for buying our product”) just in case you prefer not to make your own.
And the cost is extremely low.  Talk Fusion’s basic service costs $175 one time and then $20 per month.  For that price a user gets one account, storage for 1,000 emails and the ability to make videos lasting up to five minutes. For $375 you get all the same stuff, plus an additional four accounts, more template choices and customization features, more branding capabilities and the ability to make up to a 10 minute video.  You can also increase your monthly fee if you want to accommodate more email accounts. For example storing 25,000 email addresses will cost $200 per month.
Here’s the unique thing:  the video is built into the email.  There’s no link where the user  has to be redirected somewhere else.  You get the email and you click on the embedded video.  And it plays right there.  Immediately.
“It’s another way to deliver your message to your audience,” David says.  “Be it one person or a group of people.”
David uses Talk Fusion to review projects with clients.  With video he can show logos and web pages his firm designed.  He can send quick ideas to clients that come across with more meaning as compared to a written email.  He sends short messages to those clients who prefer video.  “I can produce these videos by myself and on the fly.” He says.  “I don’t have to hire an outside firm or go through an expensive production process.”

David’s Email Open Rate is 40-50% with Talk Fusion Video Email David shares with Gene that his clients open rate of his Talk Fusion video emails  are 40-50%. What is text email open rate? You’d be lucky if you had 5% open rate on text emails. You have the “Wow” factor with video and video frankly communicates better and of course is more personal.

Talk Fusion has 8 video marketing and video communication tools in their suite.



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